Amazon Music Live
I led the copy strategy for Season 1 of Amazon Music Live, a new concert series in partnership with Prime Video, following Thursday Night Football. I was responsible for the creation and management of 10 weeks of marketing copy, including but not limited to O&O, PR, scripts for Al Michaels and Two Chainz, and our program tagline: When the game ends, live music begins. Season 1 marketing resulted in a +400 bps lift in unaided awareness among 25-34 year olds and +200bps lift in subscription intent among 18-24 year olds (YA). O&O drove 395MM impressions and ~ 1MM clicks (+174% vs. historical per show average). We are currently on Season 3 of Amazon Music Live, with the quality of copy continuing to be managed by my team.