Amazon Music x Prime Box
I led the Copy Strategy for the first Amazon Music x Amazon Prime collaboration. This involved partnering with Amazon Prime Marketing, PR, licensing, and legal teams and ultimately, crafting the final message, printed on limited-edition Prime delivery boxes. The Amazon Facebook post featuring the creative was the best performing post of all time (2.8K shares, 41.2x benchmark), and on Instagram had more shares in a single week than any posts thus far this year.